LeadsRx has cost integrations available for Google Ads, Facebook, Bing ads, AdRoll, and more will be added in the future. Advertising costs from other channels can be added manually. Including cost data for all your advertising, along with a way to capture or estimate revenue, is needed in order to calculate the return on ad spend of a marketing activity.

In order to manually enter cost advertising, follow these steps:

  1. Click in the gear icon at the top of any page within your account.
  2. Select SETTINGS then VIEW ALL.
  3. Within TOUCHPOINT COSTS, locate the appropriate touchpoints and enter the total monthly costs where needed.

Helpful tips:

  • Our Return On Ad Spend (ROAS) reporting is based on full calendar months, so cost data only needs to be entered by month.
  • Costs are entered at the touchpoint level, not by grouping.
  • If you don't see the touchpoints you expect, check the filters at the top to make sure you are looking at either ALL GROUPINGS COMBINED or the specific grouping you want.
  • Costs are only needed for the months when your LeadsRx account has been tracking. No need to enter older cost data.
  • If you began tracking with LeadsRx mid-month, only enter costs that occurred after  tracking started.
  • If entering December costs in January, make sure the filters at the top reflect the correct year.