If you use a keyword parameter in your paid search advertising such as utm_term, you can pull that information into LeadsRx. The data will be shown in aggregate in the Keywords & Parameters report.
Setting up Keyword/Parameter Tracking
To set up tracking keywords and/or tracking parameters in your account, follow these steps:
- Hover over your account name at the top of any page
- Select Account -> Options
- Scroll down to the Keyword/Parameter tracking and add the parameter you use, such as utm_term to the Keyword/Parameter tracking section.
Once set up, you will start to see aggregate information about how often keywords are involved in the paths of converters. This is shown in the Keywords & Parameters report under Conversions on the left hand navigation bar. The resulting report will include the parameters that were included in the conversions and the number of times it appeared.
