Over-The-Top (OTT) advertising is becoming increasingly important to marketers. You can track OTT ads in LeadsRx by creating an OTT touchpoint with a unique 1x1 tracking pixel that can be added to the spot during trafficking.

Creating an OTT Touchpoint

  1. Using the drop-down menu under the gear icon at the top of any page, select SETTINGS.
  2. Find the block for touchpoints, then click MANAGE.
  3. Click TRACK A NEW TOUCHPOINT.
  4. The touchpoint type will be OTT.
  5. Give your touchpoint a name, optional description, and up to five (5) custom dimensions. Dimensions are variables you want to use to slice and dice your data based on the nature of your ads, e.g. Show (PBS Frontline, The Big Bang Theory), Length (30 seconds, 60 seconds), Ad Position (pre-roll, mid-roll).
  6. SAVE when you are done.

Customizing your OTT Touchpoint

Once created, you can edit your touchpoint to fill in the dimension details and create any ad variations you may want.

  1. Find your OTT touchpoint from your list of touchpoints and click MANAGE. Use the filter box to make this faster
  2. Select EDIT from the drop-down.
  3. Go to OTT VARIATIONS near the bottom of the page. This is where you can add the custom dimension information and create additional variations for different spots.
  4. Click MANAGE and then select EDIT.
  5. Add information about the custom dimensions you have chosen and SAVE.
  6. You can ADD NEW VARIATION for as many spot variations you are running.

OTT 1x1 Tracking Pixels

Once all your Spot ID numbers are set, you are ready to pull the 1x1 tracking pixels that will be used with your ads.

  1. For each spot ID number you have created, click MANAGE.
  2. Select TRACKING OPTIONS.
  3. COPY SCRIPT to obtain the 1x1 pixel that will be used when that ad variation is trafficked.
  4. Send your ad spot creative and its corresponding 1x1 pixel that will be tracked to the OTT provider(s) you use. (Each spot, pixel and provider will have a unique spot-pixel script.)

You're all set. Happy Tracking!