Offline conversions can be used to capture events that cannot be picked up by the LeadsRx Universal Conversion Tracking Pixel directly. Examples of this include in-store sales and conversions logged by third-parties like call centers.

Before you can track this data, you'll need to create an offline conversion with these steps:

  1. Using the drop-down menu under your account name at the top right of any page, select SETTINGS. 
  2. In the "conversions" box, select MANAGE. 
  3. Click TRACK A CONVERSION and then add a name for your offline conversion.
  4. Select the conversion type, API OR UPLOAD.
  5. Click SAVE.

The offline conversion has now been created. You can trigger this conversion using the LeadsRx API or by uploading data from a CSV file.