Your LeadsRx dashboard has a lot of useful information on it. Take a minute to understand each element, and you'll quickly find you can see what's going on in just a quick glance.

First, it's important to understand how LeadsRx uses dates as compared to other analytic systems. By default, LeadsRx reports data using a visitor's local date and time.  Let's say you are in California but you have a website visitor coming to your site from New York.  If the time for you is 1:00pm when the visit occurs, LeadsRx will actually record the event as 4:00pm since this is the time in the visitor's local region.

This distinction is critically important to marketers who must know precisely when prospects are conducting business.  It might be that everyone around the world visits your website at 9:00am every morning in their local region. In this case, LeadsRx will report this activity as occurring at 9:00am every morning.  But other analytic systems typically show activity normalized for Greenwich Mean Time... so a visitor from California would be shown as having visited at 2:00am.  Someone from Australia would show at 7:00pm.  We believe it's more important to know when activity is occurring for the person doing the activity so you can plan your marketing activities around this.

Main Dashboard Elements

  1. Unique cookies and callers: LeadsRx uses a first-party cookie to identify users to your websites. In most cases, a cookie is equivalent to a single individual, but not always. For example, if consumers share a computer and web browser, the LeadsRx cookie will be the same for both people. Likewise, if a single individual uses multiple web browsers or different devices, this one person may have multiple cookies. Therefore, the number of unique cookies displayed is only roughly equivalent to the number of unique visitors to your website. 

    Note that the number of unique cookies reported by LeadsRx is not the same as what is typically reported in other systems like Google Analytics, which typically shows "web sessions".  For example, let's say only one person visits your website today but they come to the site 4 different times.  You'll see a unique visitor count of 1 in LeadsRx but you might see 4 web sessions in Google Analytics.

    Finally, this count also includes people who call into one of your tracked phone numbers, if this feature is enabled in your LeadsRx account. In-bound phone calls can be a very useful touchpoint or conversion to monitor. 
  2. Total conversions: This is the number of conversions captured by LeadsRx. A conversion is any kind of business outcome you want to monitor and is often a revenue-related event like customer acquisition. 
  3. Pct who converted: LeadsRx shows the percentage of conversions that have occurred. This is simply the total conversions divided by the number of unique cookies and callers and is often referred to as the "conversion rate". In general, most businesses experience about a 2.0% conversion rate, but this can vary by industry. 
  4. Last tracking event: This shows how recently the LeadsRx Universal Conversion Tracking Pixel fired on your website and can be an indication as to whether or not the pixel is installed correctly. If you don't see a tracking event for quite a while, even after you visit your own website directly, you'll want to check and make sure the pixel is installed correctly.
  5. Conversion segmentation: This pie chart indicates shows each conversion type that has 1 or more conversions in the selected date range. Click on the name of the conversion to drill down and see attribution segmentation. To remove a conversion from the pie chart temporarily, click the colored legend (the square) to the left of the conversion name. Click the FUNNEL link to see a visual sales funnel instead of a pie chart. This feature may need to be set up for your account, which you can do here. 
  6. Conversions by day: This chart shows a stacked bar chart of conversions by day over the date range. Use the chart sliders to reduce or enlarge the reporting range. To remove a conversion from the bar chart temporarily, click the colored legend to the left of the conversion name.