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LeadsRx Attribution

Our cross-channel attribution product uses the LeadsRx Universal Conversion Tracking Pixel to collect data across all marketing channels.

iCloud Private Relay and LeadsRx
Video: Using Cohorts to Analyze Data
Using Cohorts to Help Analyze Data

Terminology in LeadsRx and MarTech Generally
Interior Page Tracking
What are some best practices for logging Support tickets?
Tracking Parameter Methodology
How Customer Lifetime Value Is Tracked
Does LeadsRx Affect my Website Performance?
Uploading Offline Touchpoints
What if Broadcast Spots Overlap? How are they Weighted?
Exporting Conversion Data
Algorithmic Multi-Touch Attribution

Getting Started37

Local Television Spot Uploads
Broadcast Reports in LeadsRx
Information Collected by the LeadsRx Universal Pixel
How to Assign Value to Conversions
Report Overview: Customer Journey Analytics
Video: Creating Pin Reports in LeadsRx Attribution
Entering Advertising Cost
White Label the LeadsRx Universal Tracking Pixel
Tracking Single Page Applications in LeadsRx
Creating an LRX Tracking Parameter for a Custom Touchpoint
White Label the LeadsRx Universal Conversion Tracking Pixel
Report Overview: Keywords & Parameters
How To View Overall Key Metrics By Groupings & Touchpoints
LeadsRx User Roles: Cans & Cannots
Tracking Direct Mail using LeadsRx
Tracking OTT Advertising in LeadsRx
Auto-move Suggestions for Moving Touchpoints to Groupings
Podcast Attribution in LeadsRx
Video: Reporting Overview
Tips for Using the Spot Log Upload Template
LeadsRx Identity Mapping
How to Delete Touchpoints
Understanding Attribution Models
Adding Users in LeadsRx
Podcast Attribution: Impression vs. Interaction
Granting Access to Another Person to Your LeadsRx Account
Setting Up Referral Exclusions
Creating a Conversion
Making an onclick Event a Conversion
Locating ConversionIDs and TouchpointIDs
Uploading Offline Conversion Events
Creating an Offline Conversion
Categorizing Touchpoints into Groupings
Setting up impression pixels
Understanding the Conversion Summary Dashboard
Setting up Touchpoints
Uploading Spot Log Data for Broadcast Touchpoints

Troubleshooting5

Duplicate Spot ID numbers in my LeadsRx download data
LeadsRx Error: Conversion ID, Touchpoint ID, Grouping ID Does Not Exist
Unifying Customer Journeys With or Without UserID being Passed
Forward Versus Backward Facing Reports
Why Don't LeadsRx Conversion Counts Match Google Ads Conversion Counts?

Work in Progress - Full Pixel3

Tracking Podcast Attribution in LeadsRx
API Only Touchpoints
Geo-Fencing Broadcast Spots

Setting up a CallRail Integration
Google Ads Integration in LeadsRx
LeadsRx and Facebook Impressions
Capturing WooCommerce Order Information as Conversions with a Webhook
Facebook Ads Integration

Advanced Features9

National TV Spot Uploads
How Are Ad Impressions Weighted?
Including or Excluding Traffic from Certain Countries
Tracking Paid Search Keywords or Other Helpful Parameters
Broadcast Filters - Advanced Options
Probabilistic versus Deterministic Attribution
Tracking Email Campaigns in LeadsRx: Clicks and Email Opens
Tracking OTT advertising
Adding Impression Pixels to existing touchpoints

Adding Cost Data for Touchpoints
Creating & Implementing API Conversions